AJ Learning Platform Promo

Enhancing Employee Engagement through Dynamic Content for Al Jazeera’s ‘The Podium’

Client

Al Jazeera

Agency

Sidebar International

Production House

Majmun Media

Services

Graphic Design | Video Editing / Post-Production | Motion Graphics | Research | Stock Footage Search

Project Overview:

Al Jazeera’s Human Resources department sought to enrich their employee experience by introducing ‘The Podium,’ an internal platform designed to encourage learning, self-expression, and the showcasing of talents among staff. To effectively promote this initiative, Sidebar Design Agency was engaged to develop vibrant and engaging content that would resonate with Al Jazeera’s diverse workforce.

Objectives:

  • Create compelling promotional videos to introduce and highlight the features of 'The Podium.'
  • Develop animated GIFs for email campaigns to boost platform awareness and engagement.
  • Utilize a blend of animation and curated stock footage to produce visually appealing content that aligns with Al Jazeera's brand identity.

Execution:

Promotional Videos:

  • Crafted dynamic videos combining animation with selected stock footage, effectively conveying the platform's purpose and benefits.
  • Ensured the content was lively and colorful, reflecting the platform's emphasis on creativity and employee engagement.

Animated GIFs for Email Campaigns:

  • Designed eye-catching animated GIFs to be incorporated into internal email communications, capturing attention and encouraging staff to explore 'The Podium.'
  • Aligned the animations with the overall aesthetic of the promotional videos to maintain consistency across all materials.

English

Arabic

The Outcome

The collaborative effort resulted in a suite of engaging and visually cohesive materials that successfully promoted ‘The Podium’ to Al Jazeera employees. The use of vibrant animations and thoughtfully edited footage not only captured attention but also fostered a sense of excitement and curiosity about the platform. This initiative contributed to increased employee participation, allowing staff to fully utilize ‘The Podium’ for learning, self-expression, and talent showcasing.

By integrating creative design elements with strategic content placement, the project exemplified how tailored visual content could effectively drive internal engagement within a global media organization like Al Jazeera.